Yuz Museum came to us to brand their new arts education program for young children in Shanghai. The program transforms traditional museum spaces into interactive art playgrounds, helping children engage with art in a hands-on manner.
Inspired by Noguchi's open-ended sculptural playscapes, we designed a logo where the N becomes a slide, and then built a visual language around primary colors and simple geometric shapes. The flexible system allows for creativity and change as the program grows.
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