Terra Roots

Terra Roots began with a personal story. The founder, Lily, struggled with skin issues and eczema for years before turning to Traditional Chinese Medicine (TCM) for relief. Inspired by her experience, she developed a skincare line with traditional TCM herbs and heritage wisdom.

To launch her initial product duo, we helped create a brand name, strategy, visual system and build an ecosystem for growth — including packaging design, product photography, and a live Shopify store. Core to the brand ethos is the bridge between ancient traditions and modern skin science, represented by the seemingly simple line connecting the brand logo together.